The confidence behind every price, launch, and customer conversation.

JMAC has relied on Lender Price for years to deliver real-time pricing and eligibility to its loan teams and broker partners, and to extend its programs to brokers nationwide through the Lender Price Marketplace. It has also built its own broker tool on the Lender Price API.

Why they renewed
JMAC treats its pricing experience, for its own teams and for its brokers, as a competitive advantage. Anthony evaluates technology the way a CFO evaluates any long-term investment: “Does it deliver measurable value, and can we count on it?” His answer for Lender Price has been yes on both counts through multiple renewal periods.

What the PPE delivers

• Speed and accuracy: Pricing is fast and accurate, which protects margins and JMAC’s reputation with brokers.
• Control: A configurable rules engine, automated eligibility enforcement, and a full audit trail reduce manual intervention, limit repricing risk, and keep pricing governance consistent across channels.
• Flexibility: The engine is highly configurable, and Lender Price has built custom features for JMAC when its programs or the market called for it.
• Safe change management: Cloud-native microservices with separate UAT and production environments let JMAC test and promote changes without disrupting live pricing.
• Reach: JMAC extends its programs to brokers nationwide through the Lender Price Marketplace.

Building on the API
JMAC’s Non-QM quick pricer runs live searches against the Lender Price engine through its API. It shows brokers which programs fit a scenario and, for a near miss, the guideline that kept it out. “Brokers price a scenario to find the program that fits. The API gives us the same pricing and eligibility as the engine, so we could build a tool that answers that question and explains the near misses.”

On the partnership
“Lender Price is a partner, not just a vendor. They’re problem solvers and consultants to our business, willing to think differently, and we know they’ll be there when we need them.”

HomeXpress Mortgage Corp., one of the nation’s leading non-QM wholesale lenders, uses Lender Price to streamline program management, improve operational efficiency and expand broker reach.

“Non-QM lending only works at scale when pricing and eligibility decisions are fast and accurate, every time,” said Scott Reed.

HomeXpress can update eligibility rules and pricing the same day guidelines change. Updates that previously took days can now be completed in minutes. Automated eligibility checks evaluate borrower, property and program scenarios with an audit trail for pricing decisions.

Through the Lender Price Broker Marketplace, HomeXpress programs are available to more than 40,000 mortgage brokers, who can price scenarios and generate quotes in real time using the same pricing engine, rules and rate sheets supporting HomeXpress operations.

“Our decision to use Lender Price has delivered tangible results, including increased volume and the ability to add and manage programs while limiting the additional operational overhead and risk that often accompany growth,” said Scott.

“Lender Price’s broad range of services has helped us introduce products and expand our broker reach efficiently, supported by a team and solutions we know and trust,” Scott added. “As their pricing platform continues to evolve, we can focus our resources on growing the business.”