American Financial Resources (AFR) gains access to thousands of brokers through the Lender Price Marketplace PPE
September 14, 2019 – Lender Price, a provider of mortgage loan pricing and origination technology, announced today the addition of American Financial Resources Inc. (AFR) loan products to their pricing engine library. AFR is a national residential lender that supports correspondent and brokered relationships, and the partnership with Lender Price expands their ability to engage with mortgage originators.
The Lender Price Product Pricing and Eligibility (PPE) engine generates extremely rapid and accurate decisions of loan eligibility and pricing for a wide array of use cases. The Marketplace version of the Lender Price PPE is targeted at mortgage brokers and provides a convenient method for comparing pricing between multiple wholesale lenders.
Lender Price partnered with the National Association of Mortgage Brokers (NAMB) to provide the Marketplace PPE to all NAMB members at no cost. By combining Lender Price technology and the more than 6,000 members of NAMB, wholesale lenders such as AFR gain access to a highly coveted group of mortgage professionals.
“We want our brokers to have easy access to our products, wherever they choose to be,” said AFR COO Bill Packer. “We have a number of unique products that help brokers tap into new markets and expand their client portfolio. The Lender Price Marketplace engine gives us an opportunity to work more closely with NAMB members and drive more awareness to who we are and why we’re different.”
The partnership with AFR expands the number of participating Marketplace PPE lenders to 19, creating more opportunities for both lenders and mortgage brokers. “We’re proud to have AFR join the Marketplace PPE,” said Dawar Alimi, founder and CEO of Lender Price. “The growth in lender participation and overall broker usage clearly demonstrates the value that our Marketplace PPE brings to the wholesale community. We look forward to working with AFR.”
About Lender Price
Lender Price is a California-based big data technology innovator and developer of digital mortgage lending technology, including the Digital Lending point-of-sale (POS) tool and an advanced product pricing & eligibility (PPE) engine. Lender Price provides all types of mortgage lending institutions – wholesale and correspondent lenders, banks, credit unions and mortgage brokers – with advanced technology designed to eliminate friction, increase transparency, and effectively engage with borrowers. For more information, visit https://lenderprice.com and https://digitallending.com.
About American Financial Resources, Inc.
American Financial Resources, Inc. (AFR) is the leading FHA 203(k) lender for sponsored originations in the country and an innovator in the construction and renovation lending area, as well as being ranked among the nation’s leading mortgage lenders. AFR utilizes the latest technology and delivers educational resources to mortgage brokers, loan originators and their customers. American Financial Resources, Inc. is an Equal Housing Lender: Lender NMLS 2826 at nmlsconsumeraccess.org. For more information, visit www.afrwholesale.com.
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