PASADENA, Calif. October 17, 2025
Lender Price, a leading provider of mortgage pricing and product eligibility technology, announced today that Finance of America has joined the Lender Price Marketplace.
Finance of America, headquartered in Tulsa, Oklahoma, is one of the nation’s leading reverse mortgage lenders and a pioneer in proprietary home equity solutions. Through the Marketplace, brokers and lenders can now access live pricing for the Home Equity Conversion Mortgage (HECM) and HomeSafe proprietary reverse mortgage products—innovative loan programs designed to help homeowners in or near retirement unlock their home equity for greater financial flexibility.
“Joining the Lender Price Marketplace allows us to bring our industry-leading reverse mortgage products directly to the brokers and originators who are shaping the future of home financing,” said Jonathan Scarpati, Chief Production Officer at Finance of America. “We’re excited to make it easier for more professionals to access the tools and pricing they need to help clients unlock the power of home equity as part of a smart retirement strategy.”
The integration of reverse mortgages into the Lender Price Marketplace significantly broadens access to an essential lending segment tailored for older homeowners. Finance of America’s comprehensive suite of reverse mortgage products aligns seamlessly with Lender Price’s mission to empower originators with more diverse and tailored financing solutions for every client.
Lender Price provides lenders with enhanced pricing capabilities and simple-to-use technology designed to help mortgage brokers and loan originators find the most competitive loan programs in the industry. Finance of America will be leveraging Marketplace by Lender Price to showcase their products to one of the largest communities of originators in the mortgage industry. The Lender Price Marketplace user base has grown dramatically over the past 12 months, with rapid growth coming from lenders like Finance of America looking to get their loan programs in front of more people, and mortgage brokers looking to cut costs and replace legacy pricing technology with Lender Price.
With Lender Price Marketplace, loan originators can:
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- View pricing from existing and Marketplace lenders in one platform
- Run rate comparisons and share results instantly
- Eliminate manual rate updates—Lender Price automatically maintains lender data
- Access a wide range of loan programs including non-QM, DSCR, and home equity products
- Set custom rate alerts and discover new lending opportunities
More information about the Lender Price Marketplace is available at https://lenderprice.com/marketplace/.
About Finance of America
Finance of America is a leading reverse mortgage lender dedicated to helping older homeowners access home equity as part of a flexible, secure retirement plan. Finance of America offers both government-insured and proprietary products through its HomeSafe suite and is a division of Finance of America Companies (NYSE: FOA). Equal Housing Opportunity | NMLS ID #2285 | www.financeofamerica.com
About Lender Price
Lender Price delivers superior cloud-native pricing technology to top banks, lenders, credit unions, and mortgage brokers. Built on a modern technology stack, our solutions are user-friendly, configurable, and easier to integrate, resulting in improved workflow and pricing efficiencies. Lender Price’s advanced technology, combined with its deep understanding of the lending landscape, sets it apart from the competition. By leveraging artificial intelligence, machine learning, and data-driven insights, Lender Price equips lenders with the knowledge and resources to make informed decisions and drive growth. Recognized by top industry publications, our award-winning pricing, product and eligibility (PPE) platform continues to lead the industry in advancing capital markets and mortgage pricing technology. Visit us at https://lenderprice.com/ for more information.
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