Meet David!

The best technology doesn’t deliver results on its own — it takes someone who fosters strong relationships and understands the intricacies of the mortgage industry.

This month, we’re spotlighting David Colwell, EVP of Business Development — a strong voice that lenders count on to cut through the noise, find the right technology fit, and make it deliver.

A little something about David: Like the iconic Fred Flintstone, he charges into every room with the kind of energy that’s impossible to ignore — and a life story to match. Former band lead singer. Water ski instructor. Spent several years of his life in Brazil and picked up Portuguese along the way.

The same qualities that made him unforgettable then make him exceptional for our clients today.

Where experience meets results

As EVP of Business Development, David partners with mortgage lenders to build the right technology foundation — not just to implement a product, but to make sure it delivers real results. With 25+ years in financial services, including time as a lender CEO and deep experience in LOS and pricing engine technology, he brings both sides of the table to every conversation.

He knows what lenders need because he’s been in their seat, and he’s not shy about saying what others won’t: lenders invest in technology to cut costs and boost productivity — but with the wrong technology partner, they often don’t see the gains. Personnel is roughly two-thirds of a lender’s controllable costs, and the automation they’ve bought hasn’t brought that down enough.

His take? Stop chasing the latest shiny object. Focus on technology that fits how you actually work — and partner with someone who will make sure it does.

Life Outside of Lender Price

Like Fred Flintstone — larger than life, fully committed to everything he does, and always finding a way to make it work — David brings that same unstoppable energy.

Fred didn’t wait for the modern world to come to him; he charged ahead with confidence, figured it out on the fly, and brought everyone along for the ride — and David operates the same way.

Outside the office, David’s life is as colorful as his career. In his teens and twenties he fronted a band — which means he knows how to read a room and command attention before saying a word. At Club Med he taught water skiing, where connecting with strangers quickly wasn’t optional. And spending several years in Brazil gave him a perspective on people and culture.

Those aren’t just fun facts — they’re the foundation of what makes him exceptional at building relationships with lenders.

The right people. The right technology. See how Lender Price is helping lenders move forward.
Get in touch: https://lenderprice.com/